He left that role 11 months later in February 2013. In 2012 Joe Green joined NationBuilder as co-founder and president. NationBuilder was founded in 2009 in Los Angeles by Jim Gilliam and launched in 2011.

The software's appeal towards political campaigns comes from the combination of a number of previously separate campaigning services, channels and data sources into a single platform that was presented as a facile solution for non-technical users and which enabled political campaigners to quickly deploy campaigns by convincing numerous people to donate. Īmong other features, the software enables users to quickly create websites, build databases through registrations, send targeted newsletters, analyse data from multiple sources and leverage micro-donations. The software uses voter data such as names, addresses and other information, such as previous voting records in the case of political campaigns, to allow users to centralize, build and manage campaigns by integrating various communication tools like websites, newsletters, text messaging and social media channels under one platform. Although the company initially targeted political campaigns and nonprofit organizations, it later expanded its marketing efforts to include other people and organizations trying to build an online following, such as artists, musicians and restaurants. NationBuilder is a Los Angeles based technology start-up that develops content management and customer relationship management (CRM) software.

Nation Builder by Charles N. Edel